NSPCC - Don’t Hide It
Problem: Sexully abused children and young people put on a ‘mask’ and pretend everything is OK. Their reluctance to talk about it, often means the effects of the abuse they’ve suffered last for a long time.
Solution: A campaign that uses composites of real-life testimony and reach those affected directly by using the sites and channels they use.
My role: Concept. Art direction. Design. Flash animation.
Agency: DNA, London.
