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Here’s a little project we did.
THE BRIEF:HOW WOULD YOU CHANGE THE PERCEPTION OF MIGRANTS?Australians are suspicious of migrants and more of us than not believe our intake is too high. A common perception is that migrants steal jobs from hard-working Australians. Create an ad promoting immigration as being of benefit to the country’s economy and/or cultural heart.
Don’t judge a book by it’s cover, play through and see what happens at the end…http://www.kickamigrant.com
Check out this new drinks brand from Singapore. It’s for those with a non-committal attitude to placing a drinks order … “I’ll have anything … whatever”. Anything is the fizzy brother and you get it in Cola, Apple, Fizz Up (whatever that is), Lemon and Root Beer flavours. Whatever is the still variety and comes in Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape, Apple Tea and Chrysanthemum Tea.
The genius bit is that you don’t know what you’re getting until you take a swig. Cool huh? I reckon other brands could take this concept to a new level. What brands do you think would work well with this idea? Answers on a postcard below.
Here’s the TV ad:
“You look amazing” … that’s what you want to hear from your shopping buddy. Great until your shopping buddy’s idea of amazing is a million miles away from yours. Say hello to Kim Pearce. Kim’s been paid to shop for some of the world’s top brands for over 10 years.
After travelling the globe as a buyer for the likes of Levi’s, French Connection and Arcadia (Miss Selfridge / TopShop London), Kim has settled in Sydney and set loose her jedi-like fashion eye on the world of styling and personal shopping.
We all need a bit of advice and inspiration now and again. Whether you’re time short or just fed-up with buying the same old things because they’re safe - a personal stylist can help.
Kim offers advice on shopping for seasonal trends, special occasions or updating your image or wardrobe to achieve the look you want.
For more information and a tailor-made quote, email kim on email@example.com